Pregnancy Visual Timeline

I was the lead UX designer tasked to redesign the WebMD fetal development tool for expecting mothers to see how their babies were developing week by week. At the time, the site was outdated, inaccessible and non-responsive. There were also clear usability issues like the use of a hover state which did not translate into mobile. My approach was to begin designing mobile first and adapting it to desktop (not shown). I began by gathering all of the requirements needed from the project manager including ad space and requirements. After gathering the requirements, I was then began to under process of looking at a highly visual pregnancy tool. What goals did the user have in mind? What were they trying to accomplish? We determined a main value add of the tool was allowing users who wanted to use the tool linearly week by week the opportunity to do so but also design the tool for users to be able to easily jump around. Through user testing we also discovered that users want information about which weeks correspond with which trimester.

Order History, A Large Grocery Chain

I recently worked on the mobile app for a large grocery store chain. The team is made up of multiple roles including developers, product managers, business and quality analysts. The feature below was introducing order history into the mobile app. The challenge here was to understand and prioritize the most important information a shopper would want out of an order history. Most apps show orders for individual items but when shopping at a grocery store, you often buy multiple items. How can we represent that without overwhelming the user?

Through research, we discovered that 60% of carts are habitual. Thus determining order history could be an opportunity to increase revenue (a key KPI) by allowing users to directly add previously bought items to their current cart. Below is a brief snapshot of the design journey. The first row is the final product and the row below that are artifacts of the research and discovery phase. 

Improving Health Care through Human Centered Design

 2June2016

thoughtworks.com/insights/

I had the privilege of attending the Health Experience Refactored Conference in Boston. As a designer who has done research and published work in the community health space, I have seen first hand the importance of intentional and purposeful design. How can we use our approach as designers in influencing behavioral change for the better? The article is in the link above. 

A Large Financial Institution

Our collaborative team was tasked with helping a large bank with understanding and mitigating regulatory risk with banking clients who could be seen as risky to Regulators. Our client needed an easy way to keep track of which clients had more instability or had close connections with highly risky clients. We first conducted user research and interviews to determine what would help solve their problem. We observed employees to understand their pain points and areas of opportunities.

Through this process, we determined that one the root problems was that client information was scattered and unstructured. So by the time clients were discovered to be risky, they may have already been accepted within the bank.  The solution became a collaborative client record so many employees could contribute and easily access information about prospective clients at any time. The first row is the high fidelity prototype and the second row is a collection of deliverables we used to research, discover and eventually present to the client. 

Reflection Through Design: Immigrant Women’s Self-Reflection on Managing Health and Wellness.

APR 2014, CHI'14: PROCEEDINGS OF THE 2014 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS

Women comprise nearly half of the immigrant population worldwide and are susceptible to a wider range of health challenges compared to immigrant men. We present the findings of four participatory design sessions with immigrant women from the Caribbean to identify health and wellness challenges they faced and to conceptualize technologies to help them manage these issues. +2 coauthors

Techsmith Corporation

As an intern working on the TechSmith Relay Tool, I executing interaction design and visual design assets particularly with the TechSmith Relay tool. I also conducted user experience planning and research on making the Relay website more accessible for those with disabilities.

I am What I Eat: Identity & Critical Thinking in an Online Health Forum for Kids.

2013, CHI'13: PROCEEDINGS OF THE 2014 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS

An online platform was developed to study how fast food advertisements affected the health of children in low income areas. PDF: https://research.cc.gatech.edu/ecl/sites/edu.ecl/files/talkback-v17.pdf

+5 coauthors

Principles of Visual Design

Above are 3 works I created for an iconography assignment in a principals of visual design class. The task was to create a set of icons that you could use in a business card for a small business. The 3 icons represent sustainability, not testing on animals and biodegradability.