Scope: 8 months
Categories: UX, Solution Ideation, Prototyping,
Role: Lead UX Designer, UX Researcher, Competitive Analysis, Wireframing, User Journey
Tools: Sketch, Invision
Problem: A larger U.S. Grocery Store was implementing online grocery ordering. They needed a way for users to keep track of the orders they made and see the progress of their orders.
How it Works
I was the lead UX designer on a large grocery store chain’s order history feature. The team was made up of multiple roles including developers, product managers, business and quality analysts. The feature below was introducing order history into the mobile app. One of the challenges here was to understand and prioritize the most important information a shopper would want in an order history feature.
Most apps show orders for individual items but when shopping at a grocery store, you often buy multiple items. How can we represent that without overwhelming the user? Through research, we discovered that 60% of carts are habitual. Thus determining order history could be an opportunity to increase revenue (a key KPI) by allowing users to directly add previously bought items to their current cart. Above is a brief snapshot of the design journey. The first row is the final product and the row below that are artifacts of the research and discovery phase.